The chief technology officer at media companies was, until quite recently, pretty much thought of as a glorified IT guy. But then things changed. The success of most new publications — think The Huffington Post, BuzzFeed, etc — is pinned in large part on their technology platforms. Digiday asked CTOs at various publications to weigh in on what the biggest…
The digital industry is so rife with overused terms that many of them now essentially mean nothing. Agencies are as guilty as any party in the “ecosystem,” as they strive to sell their clients things like “engaging social CRM platforms” and “native ad executions,” all informed and “optimized” using ”big data,” no doubt. Nonetheless, @digiday asked a number of agency…
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