The 3 Biggest Mistakes Companies are Making on Social Media Right Now


Great article I want to share on my blog by: Daniel Burrus When you think of social media, the first thing that comes to mind is probably Facebook. That’s no surprise considering that as of April 2013, Facebook had 1.06 billion monthly active users, 680 million mobile users, more than 50 million pages, and 10 million apps[1]. Numbers like that…

Tumblr places ads in its mobile apps.


Starting this week, users of Tumblr’s iPhone and Android apps started seeing advertisements on the popular social network. The ads appear in a users’ dashboard stream, so they are unavoidable as you scroll through the latest posts from blogs you’re following. The mobile ad placement, which comes about a year after Tumblr first began selling ads, is a bid to…

In Mobile Push, Facebook Buys Parse to Court App Developers


This week’s need-to-know social-media news. With 680 million monthly active mobile users last year, Facebook is taking its mobile strategy up a notch. The social networking giant has acquired Parse, a startup that offers tools to support app developers. The deal, reportedly worth $85 million, is one way for Facebook to appeal to mobile app developers and create a new…

Google+ is the future of search


Google+ is the future of search. Believe it. If you aren’t on Google+, you’re on the path to irrelevance. As Search Engine Watch recently reported, Google’s Executive Chairman Eric Schmidt writes the following in his upcoming book, “The Digital Age”: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will…

Google Authorship Presents Branding Opportunity for SMBs


Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results. Therefore, in addition to the potential ranking benefits that Google authorship provides, it also presents a great branding opportunity. Rel=Publisher and Rel=Author With the…

Brands Need a Wake-Up Call on Google Plus


If you are one of the people who have proclaimed Google Plus a failure, you could be in for a rude awakening in 2013. Google Plus was never intended to be the next Facebook or a Twitter killer. Rather, it’s a platform for making connections, building authority and credibility, and ultimately, establishing and determining true authority beyond links. When you…

Using Twitter’s Promoted Services


In book Ultimate Guide to Twitter for Business, online marketing expert Ted Prodromou offers an easy-to-understand guide to using Twitter that will help small-business owners generate leads and connect with customers. In this edited excerpt, the author describes three paid services you can use on Twitter to promote your business or your brand. Three tools make up the Twitter “Promote…