Category: Tech News

The 3 Biggest Mistakes Companies are Making on Social Media Right Now


Great article I want to share on my blog by: Daniel Burrus When you think of social media, the first thing that comes to mind is probably Facebook. That’s no surprise considering that as of April 2013, Facebook had 1.06 billion monthly active users, 680 million mobile users, more than 50 million pages, and 10 million apps[1]. Numbers like that…

In Mobile Push, Facebook Buys Parse to Court App Developers


This week’s need-to-know social-media news. With 680 million monthly active mobile users last year, Facebook is taking its mobile strategy up a notch. The social networking giant has acquired Parse, a startup that offers tools to support app developers. The deal, reportedly worth $85 million, is one way for Facebook to appeal to mobile app developers and create a new…

Google+ is the future of search


Google+ is the future of search. Believe it. If you aren’t on Google+, you’re on the path to irrelevance. As Search Engine Watch recently reported, Google’s Executive Chairman Eric Schmidt writes the following in his upcoming book, “The Digital Age”: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will…

Google Authorship Presents Branding Opportunity for SMBs


Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results. Therefore, in addition to the potential ranking benefits that Google authorship provides, it also presents a great branding opportunity. Rel=Publisher and Rel=Author With the…

Why Volvo Believes in Instagram


Source: by Giselle Abramovich ( Digiday) The visual Web has arrived, and now brands like Volvo are figuring out what works for them. For Volvo, its image strategy revolves around the popular social network Instagram, now owned by Facebook. It’s been active there for 18 months and has amassed 9,000 followers to the VolvoCarsUS account by posting a couple photos…

How Social Media Is Changing the Way People Search for Jobs


In today’s war for talent, social networks have redrawn the battle lines by empowering parties on both sides of the negotiating table with unprecedented networking, communications and brand-building tools. In the past few years alone, LinkedIn, Facebook, Twitter and other platforms have changed the way companies of all shapes and sizes find and source talent. The recruiter-candidate relationship, once shrouded…