Category: Marketing

Policing the Web: How Google’s ‘Cops’ Track Down Bad Ads


The Internet is full of get-rich-quick schemers, phishing scammers, and just straight-up shady dudes — and they all try to get ads for their “businesses” to show up next to Google search results. It’s the job of hundreds of Google employees to make sure they don’t. Virtually every minute, somebody somewhere is trying to dupe Internet users into clicking on…

Defining Native Advertising


Mary Gail Pezzimenti is VP of content strategy for Federated Media. Her approach to NA: Native advertising has quickly become all things to all people. For some, it’s advertising that maximizes the attributes of the platform it occupies. For others, especially when it comes to publishing environments, it’s pretty much a new term for an advertorial. Native advertising must meet…

Industry Buzzwords Agencies Hate


The digital industry is so rife with overused terms that many of them now essentially mean nothing. Agencies are as guilty as any party in the “ecosystem,” as they strive to sell their clients things like “engaging social CRM platforms” and “native ad executions,” all informed and “optimized” using ”big data,” no doubt. Nonetheless, @digiday asked a number of agency…

6 Ways to improve your blogs SEO Power


Your blog is a powerful tool. Strategic blogging can help build your brand and your audience, establish thought leadership, drive leads, and build relationships with other bloggers. Blogging is also a powerful SEO tactic. From an SEO perspective, publishing blog content on a regular basis helps you: Show up in more search results for a wider range of queries/keyword searches;…

Time for Newspapers to Go All Digital


Newspaper advertising revenue continues to take it on the chin. According to the Newspaper Association of America, newspaper revenue in the third quarter dropped 5.1 percent, year over year. This is now the 25th straight quarter of ad revenue decline. In 2006, according to the NAA, ad revenue was $49.3 billion. Today, a comparative paltry $23.9 billion. The entire industry…