Category: Business

Social Media + Customer Service. Do It Better Than Your Competitors.


IT, Communication has changed the landscape how we communicate with brands,companies,customer care. This change affects our shopping behavior as well.  e-mail support with up to 48 hours response time, listen to hold music sometimes entire artist album while waiting to be put through to a customer service agent. Does this sounds familiar? With smartphone platforms still on a steep rise,…

Today is Facebook’s 10th anniversary.


Today is Facebook’s 10th anniversary. Facebook has grown into an Internet giant over the last decade, but it is celebrating its birthday with a low-key, belated party and an eye toward the future. While the arrival of its 10th anniversary on Tuesday has pundits analyzing the social network’s past and theorizing about its future, the Internet juggernaut is trying to…

Anatomy of the New High Performer


Employees Who Are: Immune toChange. Willing to Collaborate. Able to Apply Sound Judgment Thrive, but They Are Scarce in Today’s Volatile Work Environment. ARLINGTON, Va., Dec. 20, 2012 /PRNewswire/ — CEB (NYSE: CEB), the leading member-based advisory company, has released its annual Executive Guidance, which identifies the critical competencies employees must embody to thrive as high performers in today’s volatile…

Why corporate strategy needs to change with the cloud


By: Prabhakar Gopalan Cloud computing changes everything, including corporate strategy as a practice. I have listed five reasons why, although I’m sure there are many more. Long story short: Corporate strategists need to get out of their 20th century mindset and into the 21st century. 1. Emergent strategy rules For years, the practice of strategy has been about analyzing value chains,…

Defining Native Advertising


Mary Gail Pezzimenti is VP of content strategy for Federated Media. Her approach to NA: Native advertising has quickly become all things to all people. For some, it’s advertising that maximizes the attributes of the platform it occupies. For others, especially when it comes to publishing environments, it’s pretty much a new term for an advertorial. Native advertising must meet…

What Keeps Media CTOs Up at Night


The chief technology officer at media companies was, until quite recently, pretty much thought of as a glorified IT guy. But then things changed. The success of most new publications — think The Huffington Post, BuzzFeed, etc — is pinned in large part on their technology platforms. Digiday asked CTOs at various publications to weigh in on what the biggest…

Industry Buzzwords Agencies Hate


The digital industry is so rife with overused terms that many of them now essentially mean nothing. Agencies are as guilty as any party in the “ecosystem,” as they strive to sell their clients things like “engaging social CRM platforms” and “native ad executions,” all informed and “optimized” using ”big data,” no doubt. Nonetheless, @digiday asked a number of agency…