In Mobile Push, Facebook Buys Parse to Court App Developers


This week’s need-to-know social-media news.

With 680 million monthly active mobile users last year, Facebook is taking its mobile strategy up a notch. The social networking giant has acquired Parse, a startup that offers tools to support app developers.

The deal, reportedly worth $85 million, is one way for Facebook to appeal to mobile app developers and create a new source of revenue. Parse offers services that help app developers store data in the cloud, manage identity log-ins and push notifications. Thanks to Parse, Facebook will now be able to sell cloud data storage and other back-end services to developers, while also adding the ability to integrate sharing and buy ads.

What’s more, the social network will gain access to Parse’s client base — reportedly around 60,000 developers. “This fills out one of the pillars of Facebook platform that we’ve been thinking about for a while,” Douglas Purdy, Facebook’s director of product management, said in an interview with TechCrunch. “Since 2007, the Facebook platform has been about being an identity mechanism with sharing. But over the course of the last six months, we’ve been thinking about how we can help applications get discovered and how they can be monetized.” — TechCrunch and TechCrunch

By:April 26, 11:45 PM
Brian Patrick Eha

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