Google+ is the future of search

Google+ is the future of search. Believe it.

If you aren’t on Google+, you’re on the path to irrelevance. As Search Engine Watch recently reported, Google’s Executive Chairman Eric Schmidt writes the following in his upcoming book, “The Digital Age”:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
This is a big deal and a game changer. The verified online profile that Schmidt is referring to is Google+.

If you’ve been sitting on the sidelines expecting Google+ to fade away, forget it. No serious marketer can afford to ignore the implications of Google Plus and authorship.

In Guy Kawasaki’s book, “What the Plus”, he asserts “…Google+ is to Facebook and Twitter what Macintosh is to Windows: better, but fewer people use it…” I guess that depends on how you define better.

Google+ does have a more robust set of features than Facebook or Twitter. On the flip side, there is nothing “Mac like” in its design or usability.


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