Facebook is hoping users will pay to escape your shadow inbox
You have two Facebook mailboxes for private messages: your main one, which you may or may not look at, and your “shadow” mailbox, where Facebook sends messages from strangers, weirdos, and spammers, i.e. people you’re not connected to. That second mailbox is called “Other” and many people never look at it and don’t even know it exists.
Last month, Facebook started testing a feature that would monetize people’s ignorance of their Other mailbox, allowing strangers to pay $1 per message to get into other users’ main Facebook inboxes. But Facebook seems to have realized that some users are worth more than a $1. If you want to get into the exclusive inbox of Facebook CEO Mark Zuckerberg, you might have to pay 100 times that. Mashable discovered that Facebook was charging premium rates to hit up Zuck this week:
The search for ways to generate revenue continues for Facebook. A sliding scale to send people messages based on their importance sounds a bit off-putting… which Facebook seems aware of. A spokesperson told Mashable that they are “are testing some extreme price points to see what works to filter spam.” While spam filtering is a nice service, some high-profile users might want to be paid the $100 to read a fan’s email, rather than letting the social network pocket the proceeds.
The test came to a swift end after Mashable brought attention to it. It’s currently free to send Mark Zuckerberg a message, so feel free to hit him up. Just know you’re going to end up in his shadow inbox.