Social media feast: Instagram, Allrecipes break records on Thanksgiving


If you enjoyed Thanks­giv­ing din­ner yes­ter­day, own a smart­phone and are active on social media, chances are you snapped a few pho­tos and shared them across your net­works.

That hap­pened in record-breaking fash­ion on Insta­gram yes­ter­day, as the grow­ing photo-sharing com­mu­ni­ty saw over 10 mil­lion pho­tos with Thanksgiving-related words in their cap­tions. From about 10 a.m. – 3 p.m., more than 200 pho­tos were being shared per minute.

It was the busiest day ever for Insta­gram, the Facebook-owned com­pa­ny that con­tin­ues to pick up momen­tum with over 100 mil­lion users. Thurs­day’s big day broke the pre­vi­ous record of 1.3 mil­lion pho­tos on the day Hur­ri­cane Sandy hit.

Insta­gram isn’t just gain­ing trac­tion among friends and fam­i­ly. Busi­ness­es have taken notice and a recent study from Seattle-based social media ana­lyt­ics start­up Sim­ply Mea­sured showed 54-per­cent of the top 100 brands on Insta­gram.

And that wasn’t the only online hub cel­e­brat­ing big traf­fic num­bers this week. Seattle-based Allrecipes.com enjoyed its biggest Thanks­giv­ing ever as a record-breaking 7.9 mil­lion cooks world­wide vis­it­ed the site the day before Thanks­giv­ing. Not sur­pris­ing­ly, smart­phones had a lot to do with that. Mobile devices account­ed for 12 mil­lion vis­its to Allrecipes.com the week lead­ing up to Thanks­giv­ing Day, a 97 per­cent increase over the same peri­od last year.

These impres­sive sta­tis­tics can only make you won­der: What kind of records will Christ­mas and New Years bring?

By Taylor Soper

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  One thought on “Social media feast: Instagram, Allrecipes break records on Thanksgiving

  1. Elizabeth Grady
    November 24, 2012 at 2:38 am

    Great post, Berkant! I just wrote one similar, “Turkey, mashed potatoes and a side of Instagram” http://thisunchartedlife.wordpress.com/2012/11/23/turkey-mashed-potatoes-and-a-side-of-instagram/ I think the numbers will only continue to increase for Instagram throughout each holiday and worldwide event. Great read!

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